WASHINGTON�The National Association of Broadcasters Pilot division, a program of companies and organizations seeking to advance broadcast innovation and technology, now has a new charter member: Lakana, a content management provider for media publishers.
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�Forward-thinking companies like Lakana are creating solutions to help media companies succeed in today�s rapidly changing business environment, and through Pilot, we hope to leverage their collective expertise to help our industry thrive in today�s new media landscape,� said NAB Executive Vice President and Chief Technology Officer Sam Matheny, in an announcement.
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Lakana, with its suite of experience management, engagement and monetization solutions, powers over 250 local broadcast digital media websites. Its platforms reach 75% of U.S. DMAs and 180 million unique users per month.
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NAB�s Pilot charter members help define key areas for development of innovative technologies and services for media companies with a focus on multi-platform digital distribution.
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Lakana�s head of revenue Elizabeth Osder says the company is grateful to have this opportunity, and they �look forward to working together with NAB and Pilot members to bring new technology and innovation to our industry.�
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