Media Monitors: PPM Use Alters Spot Set Timings
Aug 17, 2010 12:03 PM
White Plains, NY – Aug 13, 2010 – Media Monitors released the results of a study on the stop set times of PPM stations. The study was conducted on data from July 2010 and July 2009 and shows a migration of starting times of many surveyed stations.
Philippe Generali, president and CEO of Media Monitors commented, “Compared to last year, twice as many stations in PPM markets are playing spots at :15. The first quarter hour however remains a traditional “sacred cow” where hardly any music station wants to be caught in a commercial break.”
Data shows that non-PPM stations still focus their commercial breaks at :20 and :50, whereas PPM stations have made the move to clustering their spots around the :15 and :45 quarter-hours.
Comparison of station spot breaks with the PPM from 2009 to 2010.
Compare this to 2009 when PPM stations ran their spots around :20 and :50. It’s obvious stations have shifted their spots to run earlier.
Arbitron calls the new devices a “sleeker, smarter audience measurement solution” that fits ” consumers’ on-the-go lifestyles.”…
Arbitron hopes to obtain or retain (depending on the market) MRC accreditation by working with the PPMC….