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NAB Labs Makes “Yet” Another Investment

Yet Analytics added to list of startups supported by National Association of Broadcasters

WASHINGTON�NAB Labs has invested in Baltimore-based Yet Analytics.

The company uses open source technologies to provide platforms for multisource collection and analysis of human and machine performance data within Fortune 500 companies and other organizations. The technology, which was developed by the Dept. of Defense, simplifies and leverages big data analytics. Yet Analytics utilizes it in an effort to improve workforce efficiency. NAB Lab�s investment in Yet Analytics will provide funding for the development of big data and analytics technologies.

�The technology has the potential to help broadcasters identify workflow efficiencies and provide audience measurement enhancements that detect viewer preferences and facilitate target advertising,� said Sam Matheny, NAB Chief Technology Officer.

Yet Analytics was founded in 2014. In 2015 it received the Nielsen Data Visionary Award at TechCrunch Disrupt SF.