LAS VEGAS� Digital Strategies Exchange for Radio, presented by NAB Labs, is a one-day program, held April 15 from 10:30 a.m. – 4 p.m. as part of the NAB Show.
DSX4r is part of the Broadcast Management Conference, which focuses on new technologies affecting radio broadcasting and provides recommendations on how to best leverage them to local radio’s advantage. Those who want to attend should either purchase a Conference Flex Pass, SMART Pass or Workshop registration package.
Sessions include: The Journalists Panel (featuring NewBay Media�s own Paul McLane); �Dude, Where�s My Radio?�� The Future of Connected Car Content Consumption; Learning Lunch � Killer Content; the New Idea Showcase. �There are nine total, covering topics as diverse as advertising, development of the NextRadio app and audience metrics.
Big names and big themes are featured during this event, which targets nontechnical managers who must also keep abreast of new digital technologies and trends. �
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