WASHINGTON� The National Association of Broadcasters has tapped James �Jimmy� F. Goodmon, Jr., vice president and general manager of Capitol Broadcasting Company New Media Group, to receive the first Digital Leadership Award.
The new Digital Leadership Award is intended to recognize an individual at a broadcast station, group or network who has had a significant role in transforming a traditional broadcast business to succeed on digital media platforms in a measurable way. Consideration is given to use of technology, mobile applications, social media and/or Web-based information management and marketing.
The first award will be presented during this year�s NAB Show Technology Luncheon on April 15 in Las Vegas. An external committee of senior digital executives from Internet distribution, media measurement, finance, academia and broadcast companies reviewed the nominees and selected Goodmon as the winner.
Goodmon develops strategies for emerging business opportunities, in addition to overseeing acquisitions, investments and start up projects. Under Goodmon�s direction, CBC New Media was one of the first companies to successfully deliver over-the-air digital signals to mobile devices, and it was also successful in building patented technology to help broadcasters confine their streaming TV signals to the local designated market areas.
On the radio side, he also serves as VP and GM of Sunrise Broadcasting, a five-station radio cluster, and WILM(TV), both located in Wilmington, N.C. He also oversees WRAL(FM) and Microspace Communications in Raleigh. He is a member of CBC�s board of directors and serves on the executive committee.
His efforts have grown CBC�s digital revenue by 15 percent or more in each of the last 10 years. WRAL.com is one of the largest local TV station websites in the country with over 4.5 million visitors each month and its apps are market leaders, with a half a million lifetime downloads and 25 million screen views each month.