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NABEF Recognizes Cisco’s Corporate Leadership

Award highlights community service efforts from non-broadcast businesses

WASHINGTON — The NAB Education Foundation announced its 2018 Corporate Leadership Award will go to telecom, networking and technology company Cisco.

“Cisco creates value and opportunity for people around the world through its innovative technology solutions and numerous education and social responsibility programs,” NABEF President Marcellus Alexander said in the announcement.

According to NABEF, the award recognizes “a non-broadcast business that exemplifies an extraordinary focus on community service and corporate social responsibility.” The company will be honored June 12 at the Celebration of Service to America Awards at the Andrew W. Mellon Auditorium in Washington.

An example of the company’s service efforts include an IT skills and career building program, the Cisco Networking Academy, which helps to educate students with entry-level career skills. According to the company, the program reached 135,247 students in the US last year — nearly 1.5 million to date. In 180 countries, the academy helps educate more than 1.3 million students annually, totaling about 8 million thus far.

Another case in point: following Hurricane Maria in 2017, Cisco’s “Tactical Operations team” partnered with nonprofit organization NetHope helped to reconnect 250,000 Puerto Ricans, aid organizations and government entities to the internet.

In a press release about the award, Cisco Senior Vice President of Corporate Affairs Tae Yoo said, “We think that by combining technology with innovative, entrepreneurial, and passionate people, we can accelerate solutions that will create positive change for individuals, business, society and our planet.”

Additionally, the company: “partnered with MIND Research Institute to support the conversion of instructional math software to an online format;” “joined Generation Yes to help prepare K-12 teachers and IT staff as they integrate technology to improve learning;” and “provided equipment and financial support to Digital Divide Data, which helps young people in developing countries build sustainable careers through technology training, scholarships and well-paying jobs.”

The Celebration of Service to America Awards are sponsored and produced by NABEF with support from the NAB, Bonneville International and Hearst Television.