WASHINGTON � The 2015 Radio Show has announced a general session on programmatic advertising that will take place on Sept. 30 titled �Unlocking Programmatic�s Potential.�
The three-part session will be led by Prohaska Consulting CEO Matt Prohaska and focus on how radio sellers, buyers and technology companies can best leverage programmatic advertising strategies in today�s marketplace.
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The session will first take an overview of programmatic ad buying and its impact on the media landscape. Then, local and national buyers and sellers will share their challenges and opportunities related to programmatic advertising inventory and how best to reach targeted audiences. The final segment will feature reps from leading tech advertising companies and how they plan to leverage programmatic advertising into the future. Panelists for the session include Carl Fremont, global chief digital officer, MEC; Mark Gray, president of Katz Radio Group; Brian Burdick, executive vice president of digital and programmatic for Wide Orbit; and Mike Dougherty, CEO and founder of Jelli.
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�Unlocking Programmatic�s Potential� will take place on Wednesday, Sept. 30 from 4:00-5:30 p.m. The 2015 Radio Show will run from Sept. 30-Oct. 2 in Atlanta.
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