LAS VEGAS�NAB Show attendees, take note if you want to maximize the trip to Vegas. The NAB is again offering free self-guided audio toursof the exhibit floor.
These audio tours can be accessed using the myNAB Show mobile app. The four variations of the NAB Show Audio Tours are produced in partnership with StoryTech and are free.
�
The 2015 NAB Show General Audio Tour is intended to �not only help you navigate the show floor but also present you with the general trends happening in the industry and show the exhibitors and products driving those trends,� according to the NAB Show website. The NAB Show also recommends that this tour be paired with an NAB Show Briefing, which is held daily at 8:30 a.m. and costs $25 to register.
�
The World of Multiplatform Content tour is �for those seeking to understand, implement and maximize efficiencies in a multiplatform content world.�
�
Advertising:� AdTech, Big Data and Analytics showcases technologies that utilize and data throughout the production chain, such as programmatic ad buying. It also examines the role of data in customizing content experiences.
�
Media Technologies for Military & Government is intended for the attendees in the military and government sector. This tour will highlight technologies �enabling, integrating and streamlining the functions that are a necessary part of the military and government media value chain.�
