HERTFORDSHIRE, England �Several times in Digital Radio Updatewe�ve covered new and cool looking digital radio receiversfrom the UK companyPure.Now we have to report that its parent company,Imagination,has sold Pure to Austrian firm AVenture GmbH on a cash and debt-free basis for �2.6 million, according towhathifi.com.��
Unfortunately, during the prior fiscal year, which ended April 30, Pure generated a �7.9m loss before tax.
�
Markus Steck, director at AVenture, said,�The experience, knowledge and capability of�the team, its enviable customer base, reputation and the strength of the current product portfolio�alongside its roadmap are all key to Pure�s future.�
�
Pure was established in 2002, employs around 65 people, and has said �it plans to retain all its staff and remain in the UK.� The manufacturer will focus on its core radio business in an effort to be at the forefront of DAB+ radio growth across Europe.�
�
�
