Broadcast Electronics SMS Campaign Manager
Sep 6, 2011 1:00 AM, By Erin Shipps, senior associate editor
Mobile marketing tool
SMS Campaign Manager takes the mystery out of creating successful mobile marketing campaigns for advertisers. Users can quickly build a database of mobile text subscribers using a variety of keywords. SMS Campaign Manager creates an unlimited number of keyword-based campaigns for targeting mobile users, who then opt-in as subscribers for additional messaging. It easily sends text messages using BE’s list of short-code numbers (for example, text keyword “Lunch Deals” and the short-code 1234) or users can create their own. Users can also send SMS messages in bulk or to only a few and track campaigns in realtime. Also, prevent text fatigue and schedule outbound messages for only those times when customers are likely to welcome the text, for example, texting lunch specials during lunchtime.
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