Broadcast Showing Progress in Internet Revenue
Sep 1, 2009 12:00 PM, by Erin Shipps, associate editor
Sign Off, Sep 2009
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According to new research from BIA Advisory Services broadcasters are showing signs of progress by developing Internet revenue for their stations. Based on industry-wide surveys conducted by BIA, through public company documents, and discussions with industry owners and insiders, BIA estimates radio and televisions stations collectively drove approximately $805 million in online dollars, equal to 7.3 percent of the $11 billion local online advertising money spent in 2008, as reported by BIA subsidiary The Kelsey Group. This breaks down to $342 million for radio and $463 million for television in 2008. BIA projects the broadcasting industry's online revenue will climb to as much as $1.9 billion by 2013 if the industry continues its transformation to multiplatform solutions.
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Radio and Television Internet Revenues