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How U.S. Adults Use Audio

How U.S. Adults Use Audio

Dec 1, 2009 12:00 PM, by Erin Shipps, associate editor

Sign Off, Dec 2009

Sample and Hold

How U.S. Adults Use Audio

According to a study by the Council for Research Excellence and The Nielsen Company, broadcast radio accounts for more than half of all audio media exposure each day. The most time spent listening to broadcast radio is in the car. Broadcast radio was also widely used among users of other forms of audio media. For instance, 81.6 percent of those who used portable audio devices, such as an MP3 player or Ipod, also listened to broadcast radio. Likewise, 90 percent of satellite radio users also listened to broadcast radio for an average of 109 minutes per day.

KZUN circa 1970

A look back at photos from KZUN in Opportunity, WA, courtesy of Bill Harms….