LDR Interactive TopicPulse
Mar 9, 2014 1:00 AM, By Erin Shipps, senior associate editor
Social media monitoring system
TopicPulse is a real-time social media monitoring system for newsrooms and content producers. It scans social media including Twitter and Facebook, local message boards, comment boards, and news sources to track trending topics in a local market. In addition to tracking local and national topics, producers can also access trending video and images. The system then produces a user-friendly, real-time report that newsrooms can use to drive local, regional, and national content. In addition to tracking trends, TopicPulse identifies which primary demo (gender and age group) is most inclined to engage with the topic on social media. Newsrooms also have access to a “glance” screen with trending topics for the brand’s target audience, which can be utilized as a “heads up display” of the market. A Tweet Map feature showcases the market’s most popular tweets and hashtags on a local map, enabling producers to create hyper-local content based on up-to-the-minute social trends.
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