Marketron Media Connect
Jun 6, 2011 1:00 AM, By Erin Shipps, senior associate editor
This new Mediascape service provides media companies a secure Web portal that represents their unique brands and personalities for their advertisers to manage their accounts online, view invoices and make electronic payments, participate in a points-based loyalty program that encourages them to pay earlier, review creative media, view spot schedules, obtain insider information on station promotions and much more. This solution significantly increases customer touch points and reduces days sales outstanding (DSO) and collections resulting in greater profitability for media organizations.
Do you have experience with this product? Share your comments below.
Ad revenue optimization…
MyMarketron enhances client support, offers community forum and knowledgebase of solutions….