Marketron Mobile Scratch & Win

Sep 17, 2013 1:00 AM, By Erin Shipps, senior associate editor

Gaming technology
Mobile Scratch & Win is a fully customizable SMS game that allows clients to target new and existing customers with fun and engaging “instant win” opportunities. Unlike traditional loyalty programs, the new approach will engage customers with a meaningful experience right on their mobile phones. The scratcher can be used for ticket giveaways and other daily promotions currently offered online, on air and on mobile. Advertisers can also encourage mobile and email opt-ins by sending mobile offers as well as awards to drive frequency. In addition, Mobile Scratch & Win is expected to extend social media reach by enabling participants to share mobile offers with their friends via Twitter and Facebook, generating organic word-of-mouth attention.
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