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Media Usage Pyramid 2010

Media Usage Pyramid 2010

Jun 1, 2010 12:00 AM, By Erin Shipps, associate editor

Sign Off, June 2010

Click image to enlarge.

Jacobs Media‘s Tech Survey VI showed some interesting findings. Of the 29 percent of respondents who had smartphones, more than half who use apps have downloaded a radio-related app. Among respondents who listen to streaming audio, nearly four in 10 (37 percent) access Pandora -� and they love it. Overall, eight in 10 respondents have a profile on a site like Facebook, MySpace, or LinkedIn. This sector experienced a 58 percent jump from last year’s survey, led by Facebook.

Source: Jacobs Media, Tech Survey VI.

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