Media Usage Pyramid 2010

Jun 1, 2010 12:00 AM, By Erin Shipps, associate editor

Sign Off, June 2010

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Jacobs Media‘s Tech Survey VI showed some interesting findings. Of the 29 percent of respondents who had smartphones, more than half who use apps have downloaded a radio-related app. Among respondents who listen to streaming audio, nearly four in 10 (37 percent) access Pandora -� and they love it. Overall, eight in 10 respondents have a profile on a site like Facebook, MySpace, or LinkedIn. This sector experienced a 58 percent jump from last year’s survey, led by Facebook.

Source: Jacobs Media, Tech Survey VI.

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