Radio Revenue Growth Expected for 2010
Sep 1, 2010 12:00 AM, By Erin Shipps, associate editor
Sign Off, Sep 2010
BIA/Kelsey reports, “The radio industry will see its over-the-air revenues in 2010 climb 4.4 percent over last year to $13.93 billion, with another $459.3 million in revenues coming from digital and online sources.” This uptick, reported in the third edition of BIA/Kelsey’s quarterly Investing In Radio Market Report, comes from collective increases across the country in the various radio markets. According to the report, top 10 market cities will average a 6.26 percent increase, while a number of cities in scattered markets will hit 7.5 percent or greater. Markets 11 to 25 will raise an average of 4.05 percent.
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