Aug 30, 2010 12:00 PM, By Erin Shipps, associate editor
RadioLoyalty helps maximize audience loyalty while creating extra revenue from enhanced listener engagement. It costs a broadcaster nothing to use, except some barter time/space in the player, and it requires almost no work to setup and administer. Once implemented, listeners immediately start earning points for listening to a station and for performing other desired actions. Listeners can redeem their RadioLoyalty points for real, valuable goods and services, including prepaid debit cards. As they earn, so does the station. The platform allows broadcasters to create their own branded player, focusing users on the monetizing elements that are going to generate revenue. Allowing listeners to customize player features such as social media tools and integrate their favorite apps will create longer tune-in times, which in turn builds brand loyalty and increases revenue.
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