Sample and Hold: Local Search Revenue Growth
Jul 1, 2011 1:00 AM, By Erin Shipps, senior associate editor
BIA/Kelsey forecasts local search advertising revenues will increase from $5.1 billion in 2010 to $8.2 billion by 2015, representing a compound annual growth rate (CAGR) of 10 percent. Driving this growth in ad revenues is a continuing increase in local search activity. By 2015, the firm expects 30 percent of search volume will be local in nature.
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