Sample and Hold: Top Radio Billers
May 1, 2011 1:00 AM, By Erin Shipps, senior associate editor
According to recent estimates from BIA/Kelsey, WTOP-FM, the all-news station in Washington, was the highest billing station in 2010. BIA/Kelsey estimates that station billed more than $57 million, providing news and information to its local market in a year with significant political and economic news to report. LA CHR station KIIS-FM was second with $54 million. No other station billed more than $50 million in 2010.
Revenue for Station 2010 (x$1,000)CallsFormatMarketMarket RankOwner 57,225WTOP-FMNewsWashington9Bonneville* 54,000KIIS-FMCHRLos Angeles2Clear Channel 49,000WCBS-AMNewsNew York1CBS Radio 46,000KFI-AMNews/TalkLos Angeles2Clear Channel 44,300WLTW-FMLite ACNew York1Clear Channel 43,000WHTZ-FMCHRNew York1Clear Channel 42,500WBBM-AMNewsChicago3CBS Radio 41,000WINS-AMNewsNew York1CBE Radio 40,500WFAN-AMSports/TalkNew York1CBS Radio 39,000KROQ-FMAlternativeLos Angeles2CBS Radio * Bonneville currently plans to sell WTOP to Hubbard Broadcasting.
BIA/Kelsey expects 2011 radio industry revenues to rise a moderate 3.7 percent, and 2012’s election year to bump up revenues 4.5 percent. …
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