Sign Off: The Case for Audio Quality and Audio Processing in Streaming Radio

Apr 1, 2012 1:00 AM, by Erin Shipps, senior associate editor

Wheatstone Corporation recently released a report on the changing role of audio processing in the radio industry. Based on two studies conducted by Alethea Research, (sponsored by Wheatstone Corporation), the report discusses how and why stations can profitably coexist with the Internet.

When will you have more listeners from your Internet stream than your RF signal?

Which one of the following do you believe has the best chance of making money for your station?

When will the streaming of your station”s signal enable you to charge (more) for advertising?

Source: Althea Research/Wheatstone. For full reports, visit wheatstone-radio.com/landing/aletheawheatstone-radio-study.html.

April 2012

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