Telmar Revenue Management
Aug 2, 2010 12:00 PM, By Erin Shipps, associate editor
Telmar has worked with Mereo to create a revenue management system. With Revenue Management tools, sales houses representing any media can save time, reduce costs and maximize revenue by analyzing space consumption, overall advertising capacity, operational costs and service quality. Media owners can use the systems to predict and maximize revenue. Clients have saved up to 50 percent of employee time, increased their revenue by 5 percent or more and saved up to 25 percent of airtime through more efficient spot placement.
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