Triton Digital Media a2x
Mar 11, 2013 1:00 AM, By Erin Shipps, senior associate editor
Audio advertising exchange
a2x is an audio advertising exchange that enables advertisers to programmatically buy targeted online and mobile audio inventory in real-time. The solution provides a system for managing, buying and selling third party advertising campaigns. In addition, a2x facilitates the execution of digital advertising trades between third parties, providing an information database featuring lists of advertising bid and offer values. The automated, exchange-driven method of buying and selling ad impressions facilitates increased efficiency, eliminating waste and resulting in the highest price for publishers and the greatest efficiency for advertisers. To deliver the most personal, targeted ads, the a2x solution integrates consumer data from partner eXelate which provides data and insight on online purchase intent, household demographics and behavioral propensities that enable digital advertisers to make optimal marketing decisions.
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