Triton Digital Media Mobile Xpress Messenger
Aug 2, 2010 12:00 PM, By Erin Shipps, associate editor
Text messaging service
Mobile Xpress Messenger is a mobile marketing service that drives ratings and revenue. MXM features a database marketing engine. Listeners can participate instantly, no pre-registration is required. Mobile opt-in functionality is now included, and stations can run ungated advertising promos, contests and polls.
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