Triton Digital Media Triton Engagement Labs
Jan 31, 2011 11:30 AM, By Erin Shipps, associate editor
Audience measurement
A testing ground for innovative audio applications and online integration that broadcasters can use to maximize listener engagement and advertiser revenue, Triton Engagement Labs will identify driving factors that influence audience engagement both on-air and online. By directly measuring the effect that promotions and initiatives have on listenership, Triton is able to tailor programs more closely to the individual needs of its clients. By integrating on-air and online promotions, stations are able to better measure engagement, and customize promotions and offers to their loyal listeners.
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