WideOrbit WO Automation for Radio with NextRadio and TagStation
Dec 18, 2013 7:30 AM, By Erin Shipps, senior associate editor
Radio automation system
Supporting visually enhanced free radio on select Sprint smartphones, this integration provides an enhanced experience to listeners, new revenue opportunities to radio stations and places stations on par with other music apps that deliver album content and other interactive elements. NextRadio is a hybrid radio smartphone app that provides a rich FM radio listening experience on a smartphone using a combination of the smartphone’s built-in FM tuner and the Internet. TagStation is a cloud-based data service for enhanced radio broadcasting through the NextRadio smartphone app. TagStation supplements a radio broadcast with visual content and enhanced promos for display on the NextRadio app. The integration allows WideOrbit radio automation clients to deliver the title, artist and other music content information, in addition to visual ads and promos, along with their FM radio broadcasts to listeners’ phones through the NextRadio platform.