XAPP Media XAPP Ads
Jun 19, 2014 1:00 AM, By Erin Shipps, managing editor
Interactive Internet advertising service
XAPP Ads is an advertising service for Internet radio publishers and advertisers. Developed for the ultramobile audience, XAPP Ads are hands-free, eyes-free, voice-activated ads that monetize the growing Internet radio and mobile audio audiences. XAPP Ads can be created in minutes by publishers or advertisers through a cloud-hosted point-and-click interface with no programming required. XAPP Adsleverage traditional advertising audio creative, which makes them more cost effective to build than other digital rich media advertisements. XAPP Ads can also be paired with on-screen tiles, but the key focus is allowing consumers to respond to audio advertising by voice. Many options are provided for connecting consumers to brand offers including voice activated actions such as: call now, more info, download app, buy it, send email, and send coupon.
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