... And a Tweak Up for Terrestrial

Bridge Ratings (see above) also predicts that weekly cume for traditional radio will slide from 94% of the U.S. population in 2007 to 77% by 2020.
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Bridge Ratings (see above) also predicts that weekly cume for traditional radio will slide from 94% of the U.S. population in 2007 to 77% by 2020.

Though that's a huge drop, this estimate is up somewhat from Bridge's previous quarterly projection.

"These new estimates are based on interviews with current listeners of traditional radio (AM/FM). Their overall perception of the medium and their outlook for future use improved during this quarter's interviews," President Dave Van Dyke stated.

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