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2006 Revenue Shaping Up to Be Flat

Soon we'll be hearing about total U.S. radio revenue figures for the year of 2006.

Soon we’ll be hearing about total U.S. radio revenue figures for the year of 2006. But we already have a pretty good idea of what the past year was like: flat.

The RAB reported last week that overall radio revenue increased 3 percent in November compared to the same month a year before. For the first 11 months of 2006, revenue was flat. Those figures include both spot and non-spot revenue.

National ad dollars were strong in the month of November compared to a year before, up 16 percent; but local sales fell 1 percent for the month.

Radio’s best-performing segment on a percentage basis for last year is likely to be non-spot revenue, which grew 10 percent in the first 11 months of 2006.

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