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2013 Radio Mercury Awards Announces Winners

Barton F. Graf 9000 LLC wins Best of Show for Ragu/Unilever

The winners of the 2013 Radio Mercury Awards were announced at the 22nd annual awards reception in New York City.

This year’s Best of Show Award was given to Barton F. Graf 9000 LLC for their Ragu/Unilever radio campaign, “A Long Day of Childhood.”

The 2013 Radio Marketer of the Year Award was presented to Target. Its media agency, Haworth Marketing + Media’s partnership with radio includes broadcast, digital, social media, live events, personality and artist integration and an album release.

The ceremony was hosted by Ellen K, the co-host of “On-Air with Ryan Seacrest.” The event was produced by the Radio Advertising Bureau, and the awards are governed by the Radio Creative Fund.

To hear the winning campaigns, visit the awards website.

2013 Winners:

• $50,000 Prize Best of Show
A Long Day of Childhood
Barton F. Graf 9000 LLC

• $6,000 Prize Agency/Production
Mars–Milky Way
DDB Chicago

• $3,000 Prize Agency/Production
Target Grocery

• $6,000 Prize Integrated Radio Campaign
Do Not Call
Little Caesars
Barton F. Graf 9000 LLC

• $3,000 Prize Public Service Announcement
My Country
Moms Demand Action for Gun Sense in America
Y&R New York

• $6,000 Prize Radio Campaign
I’m Sorry
Mars–Milky Way
DDB Chicago

• $3,000 Prize Radio Campaign
Sleep Line
Publicis New York

• $6,000 Prize Radio Station Produced
Clear Channel Creative Services Group

• $6,000 Prize Spanish Language
Feliz Navidad Mas Larga
JWT San Juan

• $3,000 Prize Student Produced
Something Different
Botot Toothpaste
VCU Brandcenter