The new radio marketing campaign, Rehr said, will include efforts to develop new talent in the creative fields of radio advertising.
Here are samples of the Radio 2020 campaign’s key initiatives, according to a summary from NAB:
“Accessible technology: Technology adoption is the lifeblood of any medium, but is even more vital for radio, given its image as universally accessible,” NAB stated.
“Playlist variety and format diversity: A primary strength of radio is the wide variety of entertainment, news and programming that is readily available and free for listeners. Through their HD multicast channels, radio stations can strengthen their programming diversity further,” the summary continued.
“Building for the future: There are numerous initiatives that the radio business can spearhead to ensure consumers continue to demand radio — including encouraging more variety and diversity on radio, spurring more innovation in the electronics industry and helping marketers enhance the quality of their advertising,” NAB stated.
“Reigniting consumers: While 92 percent of listeners acknowledge radio plays an important role in American life, it is too often taken for granted. Radio 2020 will include a thorough branding and marketing campaign to remind the public of the many benefits served by radio.”