‘Cumulus Major-Market Sales’ Is Introduced

Interep’s former Susquehanna Radio Sales will now be called Cumulus Major-Market Sales. Mike Walsh has been named president of the renamed rep firm.
Walsh had led Susquehanna Radio Sales, which represented the stations purchased by Cumulus from Susquehanna last month. He’ll oversee national sales and marketing of 24 Cumulus radio stations in eight markets.
Walsh led Interep’s Susquehanna Radio Sales since 1998. He also has held notable sales positions at WINS/WNEW in New York, Group W Radio Sales Philadelphia and Arbitron.