Jacobs Media and Arbitron plan to talk about how consumers will use mobile devices in the future, and how that affects stations, during a session at the upcoming Radio Show.
Also notable is how the branding of this convention has changed. Now it is headlined not as the "NAB Radio Show," but simply the "Radio Show." As we've reported, RAB is now co-producing it. Get a look at the new branding here.
The "Goin' Mobile" Super Session is slated for Sept. 30; the Radio Show will be in Washington on Sept. 29–Oct. 1.
Fred Jacobs, president of Jacobs Media, says using a combination of reality TV and ethnographic research, presenters will take show attendees into "cars, bars, workplaces and homes to show the pervasive impact of smartphones and their implications on the future of radio."
Bill Rose, senior vice president of marketing at Arbitron, says the research shows that "radio is ideally suited to leverage converging and emerging mobile platforms — and to drive even greater impact to consumers' lives."
Previously, Jacobs Media and Arbitron paired up on the "Bedroom Project," which showed how young adults consume media.