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‘Jack’ Takes an ‘Arrow’ in L.A., Emphasizes Variety

'Jack' Takes an 'Arrow' in L.A., Emphasizes Variety

Electric. Lite. Alice. Warm. Star. Froggy. Kicks. Hot. Arrow. How many past radio format nicknames can you name?
The latest is Jack. Infinity has launched “JACK-FM” with the slogan “playing what we want” on KCBS(FM), former classic rocker Arrow 93.1, in L.A.
What is Jack? The company calls it a “diverse playlist of music from the past four decades” including the Rolling Stones, Prince, Aerosmith, U2, Bob Marley and REM.
Kevin Weatherly is PD. The station’s VP/GM Jeff Federman said in the announcement, “Tremendous variety and less repetition go against traditional wisdom, but it is the key to success with Jack-FM.”