Infinity Broadcasting said it will conduct a campaign aimed at businesses to promote “the power of Infinity radio.”
It is using ads in national advertising and media trade publications and calls the campaign, “How Far Will You Go?”
The big owner said it worked with The VIA Group to develop the campaign.
One ad, according to the announcement, states, “At Infinity Broadcasting, we’re taking the world’s most relevant free media to places most have never dreamed. Think big, and go bigger. Take your ideas to Infinity.”
The ads will run in print, radio, outdoor, direct mail and online.
‘Take Your Ideas to Infinity,’ Broadcaster Urges
'Take Your Ideas to Infinity,' Broadcaster Urges