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‘The Goat’ Is the Hero

'The Goat' Is the Hero

Canadian station Border Rock 106.1, “The Goat,” which went on the air just two years ago, will be honored at the NAB2003 show with the association’s International Broadcasting Excellence Award.
The station is in Lloydminster, Canada. It was recognized “for extensive efforts to improve the lives of its listening audience, through local public affairs programming and numerous off-air community-service projects,” NAB stated.
“Among the many individual campaigns the station undertook in the past year were its ‘Goat’s Christmas Convoy,’ a mobile food-bank drive using a number of 40-foot, 18-wheelers covering 500 kilometers (about 310 miles) over four days in December.”
The station also undertook fund drives for Big Brothers & Big Sisters, the Heart and Stroke Foundation and other organizations. The NAB International Broadcasting Excellence Award was established in 1995.