Magid Generational Studies, using data compiled by Advertising Age, has released a visually stunning infographic breaking down media consumption by the hour and generation.
Profiling is grouped into “Baby Boomers,” “Generation X,” “Millennials,” “Teen Millennials” and “iGen.”
The graphic begins at the top with the 6 a.m.–9 a.m. time period, continuing through the day as you scroll down, ending with 11 p.m.–2 a.m. Consumption changes as the day progresses, with Internet activity for Generation X growing during the work day, while newspaper reading all but disappears except for the baby boomers (some of which are likely retired.)
Radio consumption actually grows for adult millennials between morning and the work day, but then lessens from 5 p.m.–8 p.m., and completely disappears after 8 p.m.