A La Carte Is a ‘Sham,’ NAB Says

NAB reacted with strong words to the satellite a la carte pricing plan.
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NAB reacted with strong words to the satellite a la carte pricing plan.

It released an analysis that it says shows that “under every programming packaging offered through an a la carte scheme, consumers will be charged higher prices per channel than they currently pay.” The price increases under a merger, NAB said, would range from 40 to 188 percent.

“Moreover, both a la carte packages offered under a merged entity would include onerous restrictions and limitations preventing consumers from enjoying true a la carte choice. Plus, consumers would be required to buy a new radio to enjoy additional pre-selected channels from both XM and Sirus.”

“Only in a monopolist’s world are 50- channel minimums, higher prices, interoperability restrictions and a required hardware upgrade considered a consumer benefit,” a spokesman stated.

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