As I’ve often commented in my Promo Power column, few things give me more pleasure than learning about radio stations making a contribution to make a local community a better place. Starting now, RW will share a few highlights of “Radio Doing Good” in every other issue.
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iHeartMedia station KFI(AM) 640 gave this event a memorable name, and the Los Angeles and San Diego, Calif., communities showed amazing support for the sixth annual “Pastathon.”
KFI’s on-air personalities were on site at Bruno Serato’s White House Restaurant in Anaheim, encouraging listeners to bring packaged dry pasta, canned pasta sauce and cash to feed underprivileged children. The 17-hour broadcast on Dec. 1 raised more than $320,000 and ultimately collected more than 90,000 pounds of food. This enabled the charity, Caterina’s Club, to provide meals for more than 1,800 low-income children in over 15 cities. That’s a lot of pasta and a lotta love!
Meanwhile, Kokomo, Ind., may not be America’s largest city, but it has a huge heart. In 2016, 100.5 WWKI(FM) helped Kokomo’s We Care organization raise $436,192 to support five local nonprofits. Fundraisers were held throughout the year and included a 48-hour telethon, Trim-A-Tree Festival, the We Care Store and an auction. John Spilman, vice president/market manager for the Cumulus Media-owned station, commented: “We’re grateful to be part of We Care’s beginnings and our continued involvement with an organization that has such an impact on the heart of our community. We Care started Dec. 12 with $436,000 in the bank, then gave it all away. That really hits home.”