A Modest Growth Quarter to Start the Year - Radio World

A Modest Growth Quarter to Start the Year

U.S. radio revenue was up 3%
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Thanks to growth in radio’s “digital” and “off-air” business, the U.S. commercial radio industry experienced a revenue increase of 3% in the first three months of the new year.

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According to the Radio Advertising Bureau, that was the fifth consecutive growth quarter for radio revenue, after the extended prior slump. But the core spot business was up only 1% while network business was flat.

RAB estimated U.S. radio revenue at $3.8 billion for the first quarter.

Digital — meaning revenue from websites, streaming and HD Radio channels — was up 21%, while off-air was up 9%.

RAB said that the strongest spot categories for growth were automotive, insurance and beverages.

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