‘A Showdown to Define the Future of the Medium’? - Radio World

‘A Showdown to Define the Future of the Medium’?

“After ceding ground (and potential advertising dollars) for years to an army of autonomous Internet radio stations, some of which are run from basements and spare bedrooms, the nation’s biggest broadcasters are now marching online, determined to corral the next generation of listeners.”
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“After ceding ground (and potential advertising dollars) for years to an army of autonomous Internet radio stations, some of which are run from basements and spare bedrooms, the nation’s biggest broadcasters are now marching online, determined to corral the next generation of listeners.”

The New York Times catches up with recent trends in online radio. “The result may be a showdown to define the future of the medium,” it states.

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