Abacast, a provider of digital radio streaming and monetization software and services, and Israeli digital radio stations ad network provider Cue.AD have partnered to offer broadcasters an online radio service.
Cue.Ad will provide the Clarity Digital Radio System, which encompasses advertising sales and online radio streaming and monetization services.
The service is targeted to both existing broadcasters who are investing in online and new stations.
With Clarity, online audio advertisers will be able to target listeners by audio format, market and geographic location and receive accurate listening information instead of surveys and estimates. The system supports audio, video and display advertising.
“Cue.AD is not just a reseller of Abacast’s Clarity Digital Radio System,” said Abacast CEO Rob Green. “They are offering an end-to-end solution encompassing digital advertising consulting, advertising sales and digital audio strategy for broadcasters, built on top of the Clarity Digital Radio System.”