ABC Radio Networks Plan for New Tracking System - Radio World

ABC Radio Networks Plan for New Tracking System

ABC Radio Networks Plan for New Tracking System
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ABC Radio Networks said a new e-business system to track commercial airplay will be in place by next spring.
It reached agreement with software developer Spot Buy Spot for a system exclusive to ABC Radio Networks. ABC official John Rosso said the tracking system "significantly improves" communication among the network and its affiliates and advertisers.
"The reporting system will enable affiliates to quickly and efficiently process network traffic orders and return commercial clearance logs to ABC Radio Networks," the companies said in their announcement. "The automated process will reduce the need for manual data entry by the affiliate traffic department while ensuring accurate and timely information management."

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