Quick look at Bridge Ratings’ latest “trendings” in satellite radio (the company interviews consumers at retail outlets who have purchased satellite radio):
Pacing for Sirius a month into the second quarter shows “a cooling-off of the satcaster’s recent feverish growth pace.”
Bridge said the “Stern-Effect” seen in the last two quarters “has virtually stalled.” It said its latest estimate is that 1.1 million (8.4%) of Stern’s terrestrial fan base has migrated to Sirius.
The company also found “growing apathy” among former Stern listeners regarding future Sirius subscriptions.
Read the results here.
About 8% of Stern Fans Have Migrated, Research Company Says, Citing a Stern ‘Stall’
About 8% of Stern Fans Have Migrated, Research Company Says, Citing a Stern 'Stall'
