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‘About Sirius XM Radio’

Here’s how the new company summarizes its business and its offerings.

At the end of every press release and announcement from most major companies is information about their business. Here is the template text now being used by the Sirius XM to describe itself, post-merger, language that gives insight into how the company views its strengths:

“Sirius XM Radio is America’s satellite radio company delivering the ‘The Best Radio on Radio’ to more than 18 million subscribers, including 100% commercial-free music, and premier sports, news, talk, entertainment, traffic and weather.

“Sirius XM Radio has exclusive content relationships with an array of personalities and artists, including Howard Stern, Oprah, Martha Stewart, Jimmy Buffett, Elvis, Jamie Foxx, Barbara Walters, Frank Sinatra, Opie & Anthony, The Grateful Dead, Willie Nelson, Bob Dylan, Dale Earnhardt Jr., Tom Petty, and Bob Edwards. Sirius XM Radio is the leader in sports programming as the Official Satellite Radio Partner of the NFL, Major League Baseball, NASCAR, NHL and PGA, and broadcasts major college sports.

“Sirius XM Radio has exclusive arrangements with every major automaker. Sirius XM Radio products are available at and, and at retail locations nationwide, including Best Buy, Circuit City, RadioShack, Target, Sam’s Club and Wal-Mart.

“Sirius XM Radio also offers Sirius Backseat TV, the first-ever live in-vehicle rear seat entertainment featuring Nickelodeon, Disney Channel and Cartoon Network; XM NavTraffic service for GPS navigation systems delivers real-time traffic information, including accidents and road construction, for more than 80 North American markets.”