Academic Grants Awarded for Broadcast Research
The NAB announced five research grants to academic scholars as part of its annual Grants for Research in Broadcasting Program.
The program is designed to stimulate interest in broadcast research.
The 2003 NAB Grants recipients and their topics are: William Evans, Robert F. Potter and Glenda Williams of the University of Alabama, “Identifying Students’ Conceptions and Misconceptions Regarding Electronic Media Research”; Scott R. Hamula, Ithaca College, “Comparison Study: Nontraditional Revenue at Local Television and Radio Stations”; Silvia Knobloch, University of Michigan, “Effects of Narrative Structures in Broadcast News on Appreciation and Recall”; Wilson Lowrey, Mississippi State University, “Models for Convergence of Local Broadcast and Print Operations: Implications for Industry and Academia”; and Robert F. Potter, University of Alabama and Coy Callison and Todd Chambers, Texas Tech University, “Investigating the Effects of Commercial Pod Length on Attention, Emotional Response, Attitudes and Memory in Radio Listeners across Two Demographic Age Groups.”
Expect a quiz tomorrow.