Accepting the Pull-a-Plane Challenge

Big D and Bubba put their brawn where their mouths are
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Premiere Networks syndicated country radio show “The Big D and Bubba Show” was certainly thinking outside the box when it came to the Hearts Take Flight Pull-a-Plane Challenge.

Done for a charitable cause, a pair of nonprofits — Sports 4 All and The Arc Tennessee, benefitting people with disabilities — the “challenge” involved teams of 10 people pulling an actual airplane at a Tennessee airport. The plane in question, a Jetstream 41, weighs app. 18,000.

Conducted on March 23, the Big D and Bubba team didn’t win, finishing second, but did raise $1,000.

Message to management — the next time a DJ whines about pulling extra duty for a radiothon, threaten to make them pull a plane.

Check out the team in action here.


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Jacobs Pulls Back Curtains on ‘Bedroom’

Jacobs Media founder Fred Jacobs assured a crowd at the NAB Radio Show in Charlotte that the intentions of “The Bedroom Project” were completely above-board: an attempt by his firm, with strong support from Arbitron, to learn much more, in detail, about how people aged 17–28 really relate to the many technology and media options at their disposal.