AccuWeather Says Mobile Outlook Is Sunny - Radio World

AccuWeather Says Mobile Outlook Is Sunny

Announces deal to make info more accessible to BlackBerry smartphone users.
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Weather is the second most popular category of mobile content after e-mail, according to some studies.

That gives a tail wind to AccuWeather.com, which launched a service to make more information more accessible on BlackBerry smartphones.

Users can subscribe to the free service from their BlackBerry smartphones; an icon will appear on the home screen that displays high-level weather conditions based on weather data "pushed" to the phone. Users can click on the weather icon to access updated and more detailed information including hourly forecasts, 10-day forecasts, weather alerts and radar images.

AccuWeather officials cite research by Nielsen Mobile that weather is the No. 2 most popular type of mobile content and that AccuWeather.com was one of the top 15 mobile brands.

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