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Acura to Offer Aha’s Connected Infotainment Platform

Aha’s integration with Acura RLX starts with model year 2013

The infotainment platform Aha by Harman will be integrated into Acura RLX vehicles beginning in model year 2013.

Aha says its platform makes Web content safe for drivers and its technology will be part of a new audio system being offered in addition to Acura’s ELS surround sound system. Aha will be integrated via a wireless Bluetooth smartphone pairing.

Acura joins Honda and Subaru as one of the first automakers to embed Aha’s technology.

Aha is a platform that will connect RLX drivers to the Web in a way that makes sense at 65 miles per hour, according to Harman VP/Aha GM Robert Acker, who adds: “Aha continually adds new stations in the cloud, so Acura can be sure its customers will be getting up-to-date infotainment for the life of their vehicles.”

The company hopes to build a business in what it calls the “fourth band” of radio, alongside AM, FM and satellite radio. Aha users can choose from thousands of audio streams, including Web content like Internet radio, on-demand music, live news, podcasts, audio books, Facebook and Twitter newsfeeds and personalized points of interest information.

The Aha service is live in the U.S., Canada and Western Europe.

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