Ad Age Looks at Radio Business Trends

Notes developments in tagging and efforts to evolve 'Buy from FM' model.
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The advertising industry got a taste this week of developments in radio business and technology.

Advertising Age took a look at news from our biz, most of which RW readers know about, such as tagging, the latest Zune developments, growth in listeners, declines in revenue and efforts by industry leaders to get FM radio into consumer devices. "Convincing Washington and the major wireless companies to get onboard 'Buy from FM' without Apple's initial support will be tricky at best," the publication noted.

Read the article here to see how radio is playing out these days with the ad industry folks.

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